PropertyValue
?:about
?:abstract
  • The aim of this paper is twofold: (i) to present the challenges of destination management and governance within the globalized and digital environment; and (ii) to analyse the potential contribution of partnership and branding to advancing tourism development and promoting tourism experience opportunities. A case of Public-Private Partnership (PPP) - The UNWTO Silk Road Programme - is used to investigate how related issues and aspects are put into implementation. The paper’s focus is on the valuable role of PPPs in marketing, infrastructure development and heritage management; and on the critical importance of involvement of stakeholders in engaging into this trans-border scale project. (xsd:string)
is ?:citation of
?:citation
?:contributor
?:dateModified
  • 2017 (xsd:gyear)
?:datePublished
  • 2017 (xsd:gyear)
?:doi
  • 10.5281/zenodo.1209121 ()
?:hasFulltext
  • true (xsd:boolean)
is ?:hasPart of
?:inLanguage
  • en (xsd:string)
?:isPartOf
?:issn
  • 2529-1947 ()
?:issueNumber
  • 2 (xsd:string)
?:linksDOI
?:linksURN
is ?:mainEntity of
?:name
  • The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme (xsd:string)
?:provider
?:publicationType
  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
?:reference
?:sourceInfo
  • GESIS-SSOAR (xsd:string)
  • In: Journal of Tourism, Heritage & Services Marketing, 3, 2017, 2, 8-16 (xsd:string)
rdf:type
?:url
?:urn
  • urn:nbn:de:0168-ssoar-67089-8 ()
?:volumeNumber
  • 3 (xsd:string)