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  • Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehensive literature review of various issues associated with tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them alongside the nuances of tourism, and thereby identifies unique challenges of branding in tourism destination contexts. Finally, a case study of USP based national tourism branding campaigns in the Caribbean is presented. (xsd:string)
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  • 2017 (xsd:gyear)
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  • 2017 (xsd:gyear)
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  • 10.5281/zenodo.401370 ()
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  • true (xsd:boolean)
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  • en (xsd:string)
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?:issn
  • 2529-1947 ()
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  • 1 (xsd:string)
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  • The evolution of destination branding: A review of branding literature in tourism (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Journal of Tourism, Heritage & Services Marketing, 3, 2017, 1, 9-17 (xsd:string)
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?:urn
  • urn:nbn:de:0168-ssoar-67084-7 ()
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  • 3 (xsd:string)