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Taking into account evidence in favor of the mass media’s agenda-setting power as well as limiting factors, a number of specific research questions arise about agenda-setting dynamics during the campaign period: (1) Do higher levels of issue coverage lead to an increase in public concern about the issue? (2) How long-lasting are such agenda-setting effects? (3) Can parties effectively bypass the media through advertising and directly influence public concern about issues? (4) How fragmented is the agenda-setting process, i.e., to what extent are agenda-setting effects limited to specific news audiences? By addressing these questions, the study aims to provide an enhanced understanding of how the information flow during election campaigns affects the formation of the public’s priorities at elections. To examine these research questions, the chapter is structured as follows: First, the agenda-setting process is conceptualized as an interaction between voters’ cognitive foundations and the structure of the campaign information environment, and a set of testable hypotheses is derived based on previous research. Then, the German campaign information environment and the German federal campaigns are described. Next, information about the data and methods used to test the hypotheses is provided. After visually exploring the dynamics of the public agenda during the two election campaigns, the hypotheses are assessed. Finally, I summarize the key findings of the study and discuss the mass media’s agenda-setting power and the role of limiting factors in the context of the German election campaigns.
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GLES-Bibliography
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7. Fassung, Januar 2018
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Agenda-Setting Dynamics during the Campaign Period
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incollection
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Voters and Voting in Context. Multiple Contexts and the Heterogeneous German Electorate
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Bibsonomy
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In Voters and Voting in Context. Multiple Contexts and the Heterogeneous German Electorate, edited by Schoen, Harald and Roßteutscher, Sigrid and Schmitt-Beck, Rüdiger and Weßels, Bernhard and Wolf, Christof, 1, 13-42, Oxford University Press, 2017
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German Longitudinal Election Study (GLES)
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2017
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FDZ_Wahlen
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GLES
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GLES_pro
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GLES_version7
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checked
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incollection
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