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?:abstract
  • During the last decades, the context and supply-side of voting has undergone tremendous changes. One of the observed changes is “personalization of politics.” Individual candidates, their (perceived) individual characteristics, and their campaigns are assumed to have a growing impact on party choice whereas the relevance of parties is diminishing. Research has focused on the identification of these effects especially in the context of presidential elections and elections under majority rule. Obviously, it is much more difficult to identify causal mechanisms in proportional electoral systems because the ‘constituent-candidate’ linkage is less clear. An effective translation of this link has to take local campaigning into account. Candidates running in PR systems are also campaigning locally and the expected benefit is gaining votes for the party list by that personal campaigning. Hence, the local effects of such efforts have to be taken into account if the ‘personalization of politics’ hypothesis is to be tested efficiently. Front-runners might have an impact on individual vote choice but, at the same time, the effect of direct and local interactions with ‘rank and file’ candidates should not be underestimated. In this paper, we present some first insights on local campaigning effects by taking advantage of the mixed-electoral system of Germany, using candidate and cross-section data of the German Longitudinal Election Study 2009 (GLES). German voters cast two ballots, a personal vote for a candidate and a second vote for a party list. Thus, we ask for spill-over effects from local campaigning by district candidates on list votes. In other words: To which extent does direct contact with a candidate inform vote choice for the party? We take two routes elaborating the impact of local campaigning and individualization of campaigns on party voting. The first approach determines the impact of candidates’ characteristics, campaign activity, means, and style on parties’ success regarding state-wide list votes compared to vote shares in constituencies. A systematic co-variation between local candidates’ characteristics, campaign activities, and party list success controlled for success in constituencies would be an indication of spill-over effects. The second approach focuses on the impact of candidate characteristics and campaign efforts on list vote in a micro level model. The integration of both perspectives, i.e. aggregate outcomes and individual-level determinants, will allow for a solid test of the impact of local campaigning on the vote while avoiding the risk of ecological fallacy. (xsd:string)
?:author
?:comment
  • (GLES) (xsd:string)
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  • GLES-Bibliography (xsd:string)
?:dateCreated
  • 3. Fassung, März 2014 (xsd:gyear)
?:dateModified
  • 2012 (xsd:gyear)
?:datePublished
  • 2012 (xsd:gyear)
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?:name
  • Local Campaigning: Bowling for the Party, or Bowling Alone? (xsd:string)
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  • inproceedings (xsd:string)
?:reference
?:sourceCollection
  • 108. Annual Meeting of the American Political Science Association (APSA) (xsd:string)
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  • Bibsonomy (xsd:string)
  • In 108. Annual Meeting of the American Political Science Association (APSA), 2012 (xsd:string)
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  • 30.08.-02.09.2012 (xsd:gyear)
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  • German Longitudinal Election Study (GLES) (xsd:string)
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  • 2012 (xsd:string)
  • FDZ_Wahlen (xsd:string)
  • GLES (xsd:string)
  • GLES_input2013 (xsd:string)
  • GLES_pro (xsd:string)
  • GLES_version3 (xsd:string)
  • Local_campaigning (xsd:string)
  • candidates (xsd:string)
  • checked (xsd:string)
  • inproceedings (xsd:string)
  • voting (xsd:string)
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