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  • Although considerable research has been devoted to online campaigning, it is still unclear how politicians use different social media platforms in political communication. Focusing on the German federal election campaign 2013, this article investigates whether election candidates address the topics most important to a mass audience and to which extent their communication is shaped by the peculiarities of Facebook and Twitter. Based on open-ended responses from a representative survey conducted during the election campaign, we train a human interpretable Bayesian language model to identify political topics. Applying the model to social media messages of candidates and their direct audiences, we find that both groups prioritize topics different from the concerns of a mass audience. The analysis also shows that politicians use Facebook and Twitter for different purposes. We relate these differences to the mediation of political communication on social media induced by diverging characteristics of audiences and sociotechnical environments. (xsd:string)
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  • https://doi.org/10.1080/10584609.2017.1334728. (GLES) (xsd:string)
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  • GLES-Bibliography (xsd:string)
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  • 7. Fassung, Januar 2018 (xsd:gyear)
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  • 2018 (xsd:gyear)
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  • 2018 (xsd:gyear)
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  • 10.1080/10584609.2017.1334728 ()
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  • 50 (xsd:string)
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  • 1 (xsd:string)
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  • Election Campaigning on Social Media: Politicians, Audiences and the Mediation of Political Communication on Facebook and Twitter (xsd:string)
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  • article (xsd:string)
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  • Bibsonomy (xsd:string)
  • In Political Communication, 35(1), 50-74, 2018 (xsd:string)
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  • German Longitudinal Election Study (GLES) (xsd:string)
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  • 2018 (xsd:string)
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  • 74 (xsd:string)
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  • 35 (xsd:string)