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This study tests the impact of media emphasis of issues, candidates, and parties on voting intentions in a longitudinal design. It draws on the media priming approach and hypothesizes that media coverage shifts the weighting of evaluations of issues, candidates, and parties in voting decisions (decision-weight). It uses data from the 2009 German Longitudinal Election study, with day-by-day media (content analysis) and public opinion (RCS survey) time-series. It finds that media primarily covered parties rather than candidates or issues. For parties, marked priming effects were identified after party rallys, but the effects desintegrates until Election Day. In most cases, the decision-weights of candidate and issue evaluations did not react to coverage of candidates and issues but rather reacted to media attention towards the parties. Theoretical and practical implications of findings are discussed.
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?:author
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GLES-Bibliography
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?:dateCreated
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4. Fassung, Februar 2015
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?:duplicate
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?:name
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Effects of Issue, Candidate, and Party Primes: Decision-making in a Dynamic News Environment
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?:publicationType
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inproceedings
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?:reference
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62. Annual International Communication Association (ICA) Conference
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Bibsonomy
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In 62. Annual International Communication Association (ICA) Conference, 2012
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?:startDate
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23.05.-28.05.2012
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German Longitudinal Election Study (GLES)
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?:tags
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2012
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FDZ_Wahlen
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GLES
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GLES_input2014
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GLES_pro
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GLES_version4
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ZA5303
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ZA5306
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checked
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inproceedings
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