zis_reference_zis-GerbingAnderson1988An_zis-GerbingAnderson1988An
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GESISKG
https://data.gesis.org/gesiskg/resource/zis_reference_zis-GerbingAnderson1988An_zis-GerbingAnderson1988An
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linkContext
zis-GerbingAnderson1988An
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>
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An updated paradigm for scale development incorporating unidimensionality and its assessment. Journal of Marketing Research, 25 (2), 186-192
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referenceMetadata
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