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              Jason Pridmore & Lalu Elias Hämäläinen Market Segmentation in (In)Action: Marketing and 'Yet to Be Installed' Role of Big and Social Media Data. doi: 10.12759/hsr.42.2017.1.103-122
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              Pridmore, J., & Hämäläinen, L. E. (2017). Market Segmentation in (In)Action: Marketing and »Yet to Be Installed« Role of Big and Social Media Data. Historical Social Research, 42(1), 103-122.
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              Pridmore, Jason and Lalu Hämäläinen. 2017. Segmentation in (in)action: Marketing and 'yet to be installed' role of big and social media data. Historical Social Re- search 42 (1): 103-22. doi: 10.12759/hsr.42.2017.1.103-122.
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              Pridmore, Jason, and Lalu Hämäläinen. 2017. Market Segmentation in (In)Action: Marketing and 'Yet to Be Installed' Role of Big and Social Media Data. Histori- cal Social Research 42 (1): 103-122. doi: 10.12759/hsr.42.2017.1.103-122.
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              Pridmore, J., Action, L. E. H. (2017). Market Segmentation in (In)Action: Marketing and 'Yet to Be Installed' Role of Big and Social Media Data. Histori- cal Social Research, 42(1), pp. 103-122.
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