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Zwick et al. (2008): Detlev Zwick/Samuel Bonsu/Aron Darmody: »Putting Consumers to Work. ›Co-Creation' and new marketing govern-mentality«, in: Journal of Con- sumer Culture 8. O.O., S. 163-196.
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Zwick, D., Bonsu, S. K., & Darmody, A. (2008). Putting Consumers to Work: »Co-creation« and new marketing govern-mentality. Journal of Consumer Culture, 8(2), 163-196.
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Zwick, D., Bonsu, S.K., Darmody, A., 2008. Putting Consumers to Work: 'Co-creation' and new marketing governmentality. J. Consum. Cult. 8, 163-196. doi:10.1177% 2F1469540508090089.
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Zwick, Detlev et al. (2008) Putting Consumers to Work. ›Cocreation‹ and New Marketing Governmentality. In: Journal of Consumer Culture, Nr. 2, 163-196.
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