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  • Çaglar Ayse S. (1995): "McDöner: Döner Kebab and the Social Positioning Struggle of German Turks", in: Jeannine Arnold-Costa/Gary Bamossy (Hg.), Marketing in a Multicultural World, London: Sage, S. 25-45. (xsd:string)
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  • S, Ç. A. (1995). McDöner: Döner Kebab and the Social Positioning Struggle of German Turks". London: Sage. Marketing in a Multicultural World, pp. 25-45. (xsd:string)
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