Ansolabehere, Stephen, und Shanto Iyengar, 1995: Going Negative. How Political Adverstisements Shrink & Polarize the Electorate, New York: Free Press.
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Ansolabehere, S., Iyengar, S. (1995). Going Negative. New York: Free Press. How Political Adverstisements Shrink & Polarize the Electorate.
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