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  • McCarthy, J. (1960). Basic Marketing. A Managerial Approach. Richard D. Irwin: Homewood, Illinois. (xsd:string)
  • McCarthy, J. E. (1960). Basic marketing. A managerial approach. Homewood, IL: Richard D. Irwin. (xsd:string)
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  • McCarthy, J. E. (1960). Basic marketing. A managerial approach. Richard D. Irwin: Richard D. Irwin. (xsd:string)
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