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MCKINSEY GLOBAL INSTITUT (2011): Big data: The next frontier for innovation, competition, and productivity. (McKinsey Global Institut.) San Francisco.
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Manyika, James et al. (2011): Big data: The next frontier for innovation, competition, and productivity. McKinsey Global Institute. URL: www.mckinsey.com/busi- ness-functions/digital-mckinsey/our-insights/big-data-the-next-frontier- for-innovation (05.12.2016).
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Manyika, James, Michael Chui, Brad Brown, Jacques Bughin, Richard Dobbs, Charles Roxburgh und Angela Hung Byers. 2011. Big Data: The next Frontier for Innovation, Competition, and Productivity. Seoul/San Francisco/London/Washington: McK- insey Global Institute.
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McKinsey Global Institute. (2011). Big data: The next frontier for innova- tion, competition, and productivity.
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OUTCITE pipeline
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Manyika, J., ., Brown, B., Bughin, J., Dobbs, R., Roxburgh, C., Byers, A. H. (2011). Big data: The next frontier for innova- tion, competition, and productivity. Seoul/San Francisco/London/Washington: McK- insey Global Institute. McKinsey Global Institute. URL.
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