Haugtvedt, C., Petty, R. E., Cacioppo, J. T., & Steidley, T. (1988). Personality and Ad Effectiveness: Ex- ploring the Utility of Need For Cognition. Advances in Consumer Research, 15, 209-212.
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Haugtvedt, C., Petty, R. E., Cacioppo, J. T., Steidley, T. (1988). Personality and Ad Effectiveness: Ex- ploring the Utility of Need For Cognition. Advances in Consumer Research, 15 pp. 209-212.
(xsd:string)