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Gerbing D, Anderson J (1988) An updated paradigm for scale development incorporating unidimensionality and its assessment. Journal of Marketing Research, 25(2), 186-192.
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Gerbing D, Anderson J. An updated paradigm for scale development incorporating unidimensionality and its assessment. J Mark Res 1988;25:186-92 (May).
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Gerbing, D. and Anderson, J. (1988), "An updated paradigm for scale development incorporating unidimensionality and its assessment", Journal of Marketing Research, Vol. 25, pp. 186-92.
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Gerbing, D./Anderson, J. (1988): An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assess- ment, in: Journal of Marketing Research, Vol. 25, No. 2, pp. 186-192.
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