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  • This research aims to identify and characterise key influencing factors that impact the effectiveness of crisis communication campaigns. This study has identified and characterised key factors influencing the effectiveness of crisis communication campaigns, namely the speed of the company's response to a crisis, clearly defined roles and responsibilities of the company's crisis management team, the nature of the crisis, understanding public sentiment, and the choice of communication channels. Factors influencing the presence of a crisis management team within a company have been characterised. This study has shown that a company's consideration of the nature of a crisis will impact the definition of the crisis communication campaign's objectives, understanding of stakeholder needs, and considering their specific characteristics and values when conveying messages into the information space, which will facilitate the application of appropriate crisis communication measures to achieve the stated goal. It has been determined that understanding public sentiment will enable companies to employ crisis communication tools that can effectively shape public opinion regarding the company's crisis and/or influence its trajectory. The importance of selecting communication channels for crisis communication campaigns has been substantiated, as each audience has its specific communication channels that depend on the speed of information delivery, the level of trust in communication channels, the interaction of communication channels, and other factors.The conducted research has demonstrated the importance of considering factors influencing the effectiveness of crisis communication campaigns for modern companies that constantly face the threat of crises in their operations. Understanding the specific characteristics of factors affecting the effectiveness of crisis communication campaigns will not only enable the minimisation of negative consequences of a situation but also provide opportunities for the company's growth and resilience. (xsd:string)
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?:dateModified
  • 2025 (xsd:gyear)
?:datePublished
  • 2025 (xsd:gyear)
?:doi
  • 10.22178/pos.113-5 ()
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  • true (xsd:boolean)
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  • uk (xsd:string)
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?:issn
  • 2413-9009 ()
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  • 1 (xsd:string)
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  • Фактори впливу на ефективність антикризових PR-кампаній Factors influencing the effectiveness of a crisis PR campaign (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Path of Science, 11, 2025, 1, 3001-3009 (xsd:string)
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?:volumeNumber
  • 11 (xsd:string)