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  • This article examines the appropriation of the slogan 'Black is beautiful', which had its origins in the US Civil Rights movement, by the West German Christian Democrats in the 1970s - and thus by a party led by white men. The analysis brings into conversation histories that have mostly been treated separately: the political history of the Federal Republic and the Christian Democrats; the history of political chromatics and political communication; and the history of racism and anti-racism in Germany after 1945. While the focus is on a specific election campaign that ran from 1972 to 1976, the aim is to address larger issues: the first decade of the Christian Democrats in opposition at the federal level and their struggle to appear ›modern‹ in a period of rapid change; and constructions of race in a society that had banned the word 'Rasse' from its political vocabulary. One conclusion is that the 'Black is beautiful' campaign was in many ways a typical product of the Federal Republic in the 1970s. The ways in which the Christian Democrats dealt - or did not deal - with ›race‹ in this instance reflects a general reluctance among West Germans to acknowledge the more subtle forms that racism has taken since 1945, other than state-sanctioned discrimination. (xsd:string)
?:citation
?:contributor
?:dateModified
  • 2023 (xsd:gyear)
?:datePublished
  • 2023 (xsd:gyear)
?:doi
  • 10.14765/zzf.dok-2823 ()
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  • true (xsd:boolean)
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  • en (xsd:string)
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  • 1612-6041 ()
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  • 3 (xsd:string)
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  • "Black Is Beautiful": Radical Chic, Chromatic Politics, and Constructions of Race in the Campaigns of the West German Christian Democrats in the 1970s (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Zeithistorische Forschungen / Studies in Contemporary History, 20, 2023, 3, 400-425 (xsd:string)
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?:volumeNumber
  • 20 (xsd:string)