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  • What happens when a traditional source of political capital becomes a health hazard? Stigmatized electoral practices, such as vote buying, are a double-edged sword: While these strategies may signal candidates' electoral strength, they may also entail reputational costs. In normal times, street campaigns are a non-stigmatized electoral practice. During the Covid-19 pandemic, however, they imposed health risks. Employing data from a national survey experiment conducted in Brazil prior to the 2020 municipal elections (N = 2025), we extend research on the employment of stigmatized campaigns and the gendered dynamics of electoral viability. We find that voters evaluate candidates who engage in face-to-face activities as less electorally viable and report lower intent to support them. These dynamics do not impact all candidates equally: Voters more harshly punish women candidates who conduct street campaigns than men, leading women to lose the advantage they have over men when both employ non-stigmatized campaign practices. (xsd:string)
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?:dateModified
  • 2021 (xsd:gyear)
?:datePublished
  • 2021 (xsd:gyear)
?:doi
  • 10.1177/1866802X211058739 ()
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  • en (xsd:string)
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?:issn
  • 1868-4890 ()
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  • 3 (xsd:string)
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  • Stigmatized campaign practices and the gendered dynamics of electoral viability (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Journal of Politics in Latin America, 13, 2021, 3, 376-399 (xsd:string)
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  • 13 (xsd:string)