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  • This article explores a facet of the Chinese propaganda apparatus that has yet to receive sufficient academic attention: the murky ecosystem of "semi-official" party-state presences on Chinese social media. With a particular focus on WeChat public accounts, this investigation responds to two critical research questions: first, what differentiates official party-state social media presences from semi-official presences, and second, what unique role do semi-official WeChat accounts play in the contemporary Chinese propaganda apparatus? This article samples content published by five dyads of official and semi-official WeChat public accounts during the first fifteen days of June 2019. The results of this comparative, case-study-based discourse analysis support two conclusions. First, semi-official WeChat accounts posture as independent from the party-state in order to attract large followings and gain credibility. Second, semi-official WeChat public accounts operate as "astroturfed influencers," enabling the Chinese propaganda apparatus to covertly manipulate online discourse with extraordinary efficiency. (xsd:string)
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?:dateModified
  • 2021 (xsd:gyear)
?:datePublished
  • 2021 (xsd:gyear)
?:doi
  • 10.1177/1868102621989717 ()
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  • en (xsd:string)
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?:issn
  • 1868-4874 ()
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  • 2 (xsd:string)
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  • Grassroots, astroturf, or something in between? Semi-official WeChat accounts as covert vectors of party-state influence in contemporary China (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Journal of Current Chinese Affairs, 50, 2021, 2, 180-208 (xsd:string)
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  • 50 (xsd:string)