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  • This study aims to determine the influence of E-WOM, Sharia Compliance, and Muslim Customers' Perceived Value on customer loyalty at Bank NTB Syariah with emotional attachment as a mediation variable. The sample in this study involved 170 respondents using research data collection techniques using questionnaires. Data analysis in this study used a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). The results of statistical testing show that the variables of E-WOM, Sharia Compliance and Muslim Customer's Perceived Value (X) have a significant favourable influence on Loyalty (Y) directly or through mediation from Emotional Attachment (Z). (xsd:string)
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?:dateModified
  • 2023 (xsd:gyear)
?:datePublished
  • 2023 (xsd:gyear)
?:doi
  • 10.22178/pos.95-29 ()
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  • true (xsd:boolean)
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  • en (xsd:string)
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?:issn
  • 2413-9009 ()
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  • 8 (xsd:string)
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  • The Effect of E-Wom, Sharia Compliance and Muslim Customer's Perceived Value on Customer Loyalty at Bank NTB Syariah with Emotional Attachment as a Mediating Variable (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Path of Science, 9, 2023, 8, 3098-3107 (xsd:string)
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?:volumeNumber
  • 9 (xsd:string)