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  • This service-dominant logic paradigm emerged as a new perspective on marketing concepts, emphasising customers as active participants in creating value. This study investigates the value co-creation process at PT Qlue Performa Indonesia from a services-dominant logic perspective. This research was conducted using a qualitative approach with content analysis. Data were obtained through structured, in-depth interviews, observations and documentation studies. This study found two categories relating to the realisation of value co-creation implementation: service procedures and DART model implementation. This service procedure is decisive and becomes the ideal space for implementing value co-creation. (xsd:string)
?:contributor
?:dateModified
  • 2023 (xsd:gyear)
?:datePublished
  • 2023 (xsd:gyear)
?:doi
  • 10.22178/pos.95-28 ()
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  • true (xsd:boolean)
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  • en (xsd:string)
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?:issn
  • 2413-9009 ()
?:issueNumber
  • 8 (xsd:string)
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  • Value Co-Creation Analysis in the Perspective of Service-Dominant Logic at PT Qlue Performa Indonesia (xsd:string)
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?:publicationType
  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Path of Science, 9, 2023, 8, 3091-3097 (xsd:string)
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?:url
?:volumeNumber
  • 9 (xsd:string)