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This paper examines the significant role of religion in the electioneering process during the 2023 general elections in Nigeria,
focusing specifically on the residents of Uyo metropolis. Nigeria, being a multi-religious country with a diverse population, has
witnessed the profound impact of religion on its political landscape. The study investigates how religious factors, such as religious
affiliations, leaders' endorsements, and religious rhetoric, shape voter behavior and electoral outcomes in Uyo metropolis. A survey
design approach was employed, combining qualitative interviews and quantitative surveys, to gather data from a representative
sample of residents in Uyo metropolis. The theoretical framework for this study was based on the planned behaviour theory, social
judgment theory and the social identity theory. Using Taro Yamane sample size formula, a sample size of 400 was drawn from a
population of 1,329,000 residents of Uyo Metropolis. The findings shed light on the multifaceted ways in which religion influences
the electioneering process and provides insights for policymakers, political parties, and stakeholders seeking to promote a fair and
inclusive democratic system in Nigeria.
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