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  • The analysis of significance which belongs essentially to the motivation research, has been made, during the last decade, one of the main methods of the qualitative sales research. By psycho-analytic methods it reveals what is implied in the answers of the interviewed individuals thus making possible a reasonable quantification. (xsd:string)
?:contributor
?:dateModified
  • 1958 (xsd:gyear)
?:datePublished
  • 1958 (xsd:gyear)
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?:hasFulltext
  • true (xsd:boolean)
is ?:hasPart of
?:inLanguage
  • de (xsd:string)
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?:issueNumber
  • 1+2 (xsd:string)
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  • Die Bedeutungsanalyse: ein Verfahren der qualitativen Absatzforschung (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Zeitschrift für Markt- und Meinungsforschung, 2, 1958, 1+2, 343-356 (xsd:string)
rdf:type
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?:urn
  • urn:nbn:de:0168-ssoar-9038 ()
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  • 2 (xsd:string)