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  • The media's capacity to stimulate public concern and create a common ground for issues can counteract the fragmentation of society. Assessing the intactness of the media's agenda-setting function can be an important diagnostic tool for scholars. However, the manifold design choices in agenda-setting research raise the question of how design choice impacts analysis results and potentially leads to methodological artefacts. I compare how the choice between 20 plausible analysis configurations impacts tests of the agenda-setting hypothesis, coefficients, and explanatory power. I also explore changes in agenda-setting effect size over time. I develop a typology of analysis configurations from five basic study design types by four ways of linking content analysis to survey data (5 × 4 = 20). The following design types are compared: three single-survey/between designs (aggregate-cross-sectional, aggregate-longitudinal, and individual-level) and two panel-survey/within designs (aggregate-change and individual-change). I draw on the German Longitudinal Election Study data (2009, 2013, and 2017). All 20 tests of the agenda-setting hypothesis support the hypothesis, independent of the analytical configuration used. The choice of analysis configuration substantially impacts the coefficients and explanatory power attributed to media salience. The individual-level analyses indicate that agenda-setting effects became significantly weaker at later elections, though not linearly. This study provides strong empirical support for the agenda-setting hypothesis independent of design choice. (xsd:string)
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?:dateModified
  • 2022 (xsd:gyear)
?:datePublished
  • 2022 (xsd:gyear)
?:doi
  • 10.17645/mac.v10i3.5375 ()
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  • en (xsd:string)
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?:issn
  • 2183-2439 ()
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  • 3 (xsd:string)
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  • A Matter of Perspective? The Impact of Analysis Configurations on Testing the Agenda-Setting Hypothesis (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Media and Communication, 10, 2022, 3, 118-132 (xsd:string)
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?:volumeNumber
  • 10 (xsd:string)