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  • A typology of socially responsible consumers is identified based on their CSR perceptions and their identification with socially responsible companies (ESR). To achieve the above a non-hierarchical cluster analysis of k-means agglomeration was analyzed with a sample of 135 university consumers. The results show four different types of consumers: 1) skeptics of CSR, 2) skeptics of the environment, 3) CSR enthusiasts, and 4) environmental enthusiasts. (xsd:string)
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  • 2021 (xsd:gyear)
?:datePublished
  • 2021 (xsd:gyear)
?:doi
  • 10.30878/ces.v28n3a3 ()
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  • true (xsd:boolean)
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  • es (xsd:string)
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?:issn
  • 2395-8782 ()
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  • 3 (xsd:string)
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  • Explorando el perfil del consumidor universitario: Un estudio de caso de una escuela socialmente responsable en México (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: CIENCIA ergo-sum : revista científica multidisciplinaria de la Universidad Autónoma del Estado de México, 28, 2021, 3, 1-16 (xsd:string)
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  • 28 (xsd:string)