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?:abstract
  • In many countries and contexts, survey researchers are facing decreasing response rates and increasing survey costs. Data collection is even more complex and expensive when rare or hard-toreach populations are to be sampled and surveyed. In such cases alternative sampling and recruiting approaches are usually needed, including non-probability and online convenience sampling. A rather novel approach to recruiting rare populations for online and mobile-device surveys uses advertisements on social media networks. This paper provides a step-by-step guide on how to recruit web-survey participants via ads on Facebook and Instagram – two of the largest social networks worldwide. Researchers may use this paper as a starting point for setting up their own recruiting campaigns. Moreover, the paper describes the results of fieldwork for a research project in which lesbian, gay, bisexual, transsexual, and queer (LGBTQ) web-survey participants in Germany were recruited via ads on social media. (xsd:string)
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?:dateModified
  • 2020 (xsd:gyear)
?:datePublished
  • 2020 (xsd:gyear)
?:doi
  • 10.13094/SMIF-2020-00017 ()
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  • true (xsd:boolean)
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  • en (xsd:string)
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?:issn
  • 2296-4754 ()
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  • Using Facebook and Instagram to Recruit Web Survey Participants: A Step-by-Step Guide and Application (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Survey Methods: Insights from the Field, 2020, 1-14 (xsd:string)
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