This article presents a methodological approach to the study of nation-building in everyday life in the post-Soviet region. Although bottom-up and informal mechanisms of creating identity have been acknowledged in the literature and methodology of nationalism studies, they have seldom been applied to studies in the post-Soviet countries. This article discusses the strengths and limitations of such an approach, using the example of two studies - on consumption and national identity in Ukraine and on music and nationbuilding
in Estonia.
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