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  • This study investigates the causal relationship between antecedents and consequences of social television viewing combining the television screen and concurrent use of a mobile, “second screen” media platform. The results indicate that social television viewing is a complex process driven by the viewers’ program affinity, motives, interpersonal interaction, and the perceived media characteristics of alternative platforms. The social television viewing behavior also has a positive influence on loyalty to television programs, time-shifted viewing, and product purchase intention. The implications of these findings and recommendations for future research are discussed. (xsd:string)
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  • 2019 (xsd:gyear)
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  • 2019 (xsd:gyear)
?:doi
  • 10.17645/mac.v7i1.1745 ()
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  • en (xsd:string)
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?:issn
  • 2183-2439 ()
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  • 1 (xsd:string)
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  • Social Television Viewing with Second Screen Platforms: Antecedents and Consequences (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Media and Communication, 7, 2019, 1, 139-152 (xsd:string)
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  • 7 (xsd:string)