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  • More than simply tools used by social movements to reach other substantive aims, media are increasingly becoming subjects of activism. This article contributes to advancing understanding of such media-focused activism through a case study of the World Forum of Free Media, a thematic forum for media activists and media advocacy organisations linked to the World Social Forum. Based on qualitative research conducted between 2008 and 2016 -including participant observation, in-depth interviews and textual analysis- the article critically explores the extent to which the World Forum of Free Media can be considered a ‘free media’ movement in the making, and examines some of the challenges and contradictions that such a movement-building project entails. Drawing on social movement theory, specifically the concept of collective identity, it analyses efforts by forum organisers to mobilise a very diverse range of actors -from alternative media activists to policy- and advocacy NGOs- around a plural and inclusive "free media" identity. While the World Forum of Free Media has to some extent succeeded in facilitating convergence around a set of core principles and ideas, it has so far struggled to develop a clear outwards-facing identity and mobilise a broad grassroots base. (xsd:string)
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  • 2017 (xsd:gyear)
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  • 2017 (xsd:gyear)
?:doi
  • 10.17645/mac.v5i3.1034 ()
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  • en (xsd:string)
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  • 2183-2439 ()
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  • 3 (xsd:string)
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  • Media activism as movement?: collective identity formation in the World Forum of Free Media (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Media and Communication, 5, 2017, 3, 59-66 (xsd:string)
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  • 5 (xsd:string)