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?:about
?:abstract
  • Looking at market leader companies in their segments, such as Companhia Singer, we are not always aware of their trajectory. Which strategies were responsible for their growth? Have they used advertisements since their foundation? This study aimed to observe marketing strategies (brand building, product, sales condition, sales promotion) in early Singer machines adverts in press from Pará and to examine how they used marketing and branding techniques similar to the ones known today.The corpus is composed of Singer machines ads published in Belém, Pará, from 1850 to 1870 in the following newspapers: Diário do Gram-Pará, Diário de Belém, O Liberal do Pará and A Província do Pará. (xsd:string)
?:contributor
?:dateModified
  • 2017 (xsd:gyear)
?:datePublished
  • 2017 (xsd:gyear)
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  • true (xsd:boolean)
is ?:hasPart of
?:inLanguage
  • pt (xsd:string)
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?:issn
  • 2526-8031 ()
?:issueNumber
  • 1 (xsd:string)
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is ?:mainEntity of
?:name
  • Singer - alinhavando estratégias mercadológicas em anúncios de jornais de Belém-Pará, no século XIX (xsd:string)
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?:publicationType
  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Aturá - Revista Pan-Amazônica de Comunicação, 2017, 1, 31-50 (xsd:string)
rdf:type
?:url
?:urn
  • urn:nbn:de:0168-ssoar-52772-8 ()