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  • The article examines three groups of technologies for creating moods in advertising: modeling technology senses the reaction to advertising; Information technology impacts; technology influence through normative value. A detailed analysis of the content of these technologies allows to focus its efforts on the use of special methods of action undertaken within the boundaries of each technology. (xsd:string)
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  • 2015 (xsd:gyear)
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  • 2015 (xsd:gyear)
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  • 2311-8814 ()
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  • 8 (xsd:string)
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  • Технологии создания настроения в рекламе (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
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  • In: Nauka - rastudent.ru., 20, 2015, 8, 10-20 (xsd:string)
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  • urn:nbn:de:0168-ssoar-51908-7 ()
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  • 20 (xsd:string)