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?:about
?:abstract
  • In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation. (xsd:string)
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  • 2015 (xsd:gyear)
?:datePublished
  • 2015 (xsd:gyear)
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  • true (xsd:boolean)
is ?:hasPart of
?:inLanguage
  • fr (xsd:string)
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?:issn
  • 1775-352X ()
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  • 1 (xsd:string)
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?:name
  • L'affiche, une forme signifiante au prisme des mĂ©diations symboliques: le cas des affiches WWF (xsd:string)
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?:publicationType
  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: ESSACHESS - Journal for Communication Studies, 8, 2015, 1, 113-122 (xsd:string)
rdf:type
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?:urn
  • urn:nbn:de:0168-ssoar-457103 ()
?:volumeNumber
  • 8 (xsd:string)