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  • Tourist destination choices depend, among other factors, on the match between the destination’s personality image and consumers’ self-concept, in line with self-image congruence theory. Motives also mediate this relationship, yet tourism research largely neglects the influence of avoidance motives. This study applies the product-based construct of undesired congruity, or consumers’ tendency to avoid undesired stereotypical images, to the context of web-based vacation destination information search intentions among potential first-time visitors. Undesired congruity relates negatively to willingness to search for destination-related information online and serves as an additional predictor, beyond established relevant factors for pre-visit choice contexts. Moreover, it overrides the influence of established, telic, approach motive constructs, which implies its principal role in early destination-related decision making. The findings have practical implications for market research in tourism, as well as for destination branding. (author's abstract) (xsd:string)
?:contributor
?:dateModified
  • 2010 (xsd:gyear)
?:datePublished
  • 2010 (xsd:gyear)
?:doi
  • 10.1177/1356766710380885 ()
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  • true (xsd:boolean)
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  • en (xsd:string)
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?:issn
  • 1356-7667 ()
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  • 4 (xsd:string)
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  • Negative symbolic aspects in destination branding: exploring the role of the 'undesired self' on web-based vacation information search intentions among potential first-time visitors (xsd:string)
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?:publicationType
  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Journal of Vacation Marketing, 16, 2010, 4, 323-330 (xsd:string)
rdf:type
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?:urn
  • urn:nbn:de:0168-ssoar-450693 ()
?:volumeNumber
  • 16 (xsd:string)