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  • Previous research has established the effect of self-congruity on both pre- and postvisit constructs, but its predictive power has appeared minimal. Departing from both classical and contemporary approaches to human needs and values, this study proposes a comprehensive model explaining more variance in postvisit destination loyalty judgments. The model comprises six explanatory variables, in addition to self-congruity: functional, hedonic, leisure, economic, safety, and m oral congruity. Based on a large-scale web survey among tourists (N = 973), the results provide good support for the proposed model (64% explained variance). Each of the seven congruity components exerts a significant influence on postvisit loyalty, but their relative contributions differ considerably. Other than self-congruity, functional, hedonic, leisure, and safety congruity exert the greatest influence on postvisit loyalty judgments; in contrast, economic and moral congruity have lesser influences. The authors discuss the results in light of their theoretical and practical implications for destination marketing. (author's abstract) (xsd:string)
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?:dateModified
  • 2011 (xsd:gyear)
?:datePublished
  • 2011 (xsd:gyear)
?:doi
  • 10.1177/0047287510379159 ()
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  • en (xsd:string)
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?:issn
  • 1356-7667 ()
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  • 5 (xsd:string)
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  • Postvisit Destination Loyalty Judgments: Developing and Testing a Comprehensive Congruity Model (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Journal of Travel Research, 50, 2011, 5, 496-508 (xsd:string)
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?:urn
  • urn:nbn:de:0168-ssoar-450460 ()
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  • 50 (xsd:string)