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  • To compare the effectiveness of different prenotification and invitation procedures in a webbased three-wave access panel survey over 3 consecutive months, we experimentally varied the contact mode in a fully crossed two-factorial design with (a) three different prenotification conditions (mobile short messaging service [SMS], e-mail, no prenotice) and (b) two “invitation and reminder" conditions (SMS, e-mail). A group with nearly complete mobile phone coverage was randomly assigned to one of these six experimental conditions. As expected, SMS prenotifications outperformed e-mail prenotifications in terms of response rates across all three waves. Furthermore, e-mail invitation response rates outperformed those for SMS invitations. The combination of SMS prenotification and e-mail invitation performed best. The different experimental treatments did not have an effect on the sample composition of respondents between groups. (author's abstract) (xsd:string)
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  • We compare the effectiveness of different prenotification and invitation procedures in a webbased three-wave access panel survey over 3 consecutive months. (xsd:string)
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  • 2008 (xsd:gyear)
?:datePublished
  • 2008 (xsd:gyear)
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  • 10.1177/0894439307305895 ()
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?:extractiveSummary
  • To compare the effectiveness of different prenotification and invitation procedures in a webbased three-wave access panel survey over 3 consecutive months, we experimentally varied the contact mode in a fully crossed two-factorial design with (a) three different prenotification conditions (mobile short messaging service [SMS], e-mail, no prenotice) and (b) two “invitation and reminder" conditions (SMS, e-mail). (xsd:string)
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  • en (xsd:string)
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?:issn
  • 0894-4393 ()
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  • 2 (xsd:string)
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  • Prenotification in web-based access panel surveys: the influence of mobile text messaging versus e-mail on response rates and sample composition (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Social Science Computer Review, 26, 2008, 2, 213-223 (xsd:string)
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?:urn
  • urn:nbn:de:0168-ssoar-449759 ()
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  • 26 (xsd:string)