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  • The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environment defines marketing transformation, changing methods, priorities and structure at practice and then theories of marketing. (xsd:string)
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  • 2013 (xsd:gyear)
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  • 2013 (xsd:gyear)
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  • true (xsd:boolean)
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  • ru (xsd:string)
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  • 2071-3762 ()
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  • 1 (xsd:string)
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  • Трансформация маркетинга в электронной коммерции (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Практический маркетинг, 2013, 1, 4-16 (xsd:string)
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  • urn:nbn:de:0168-ssoar-431390 ()