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?:about
?:abstract
  • The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the Russian context. (xsd:string)
?:contributor
?:dateModified
  • 2015 (xsd:gyear)
?:datePublished
  • 2015 (xsd:gyear)
?:duplicate
?:hasFulltext
  • true (xsd:boolean)
is ?:hasPart of
?:inLanguage
  • ru (xsd:string)
?:linksURN
?:location
is ?:mainEntity of
?:name
  • Товарная политика в маркетинге (xsd:string)
?:provider
?:publicationType
  • Arbeitspapier (xsd:string)
?:sourceInfo
  • GESIS-SSOAR (xsd:string)
rdf:type
?:url
?:urn
  • urn:nbn:de:0168-ssoar-430822 ()