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  • An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also the theory of marketing. (xsd:string)
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  • 2012 (xsd:gyear)
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  • 2012 (xsd:gyear)
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  • true (xsd:boolean)
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  • ru (xsd:string)
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?:issn
  • 1028-5849 ()
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  • 1 (xsd:string)
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  • Дропшиппинг - альтернативная инфраструктура сбыта и продвижения (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Journal of Marketing in Russia and Abroad, 2012, 1, 90-104 (xsd:string)
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  • urn:nbn:de:0168-ssoar-430767 ()