PropertyValue
?:abstract
  • Media messages have an important impact on political attitudes and behavior. Hence, the question arises - how is media content received at an individual level? This question is difficult to investigate with the social science research methods currently available. Measuring an individual’s real-time reaction to auditory or visual media content using computers, i.e. real-time response (RTR) measurement, can be a fruitful approach to address the question. This article describes various RTR techniques, discusses the reliability and validity of RTR measurements and outlines strategies on how to analyze RTR data. (xsd:string)
?:contributor
?:dateModified
  • 2013 (xsd:gyear)
?:datePublished
  • 2013 (xsd:gyear)
?:duplicate
?:hasFulltext
  • true (xsd:boolean)
is ?:hasPart of
?:inLanguage
  • de (xsd:string)
?:isPartOf
?:issn
  • 1775-352X ()
?:issueNumber
  • 1 (xsd:string)
?:linksURN
is ?:mainEntity of
?:name
  • Assessing reception and individual responses to media messages: relevance, computer techniques, quality and analysis of Real-Time Response Measurements (RTR–M) (xsd:string)
?:provider
?:publicationType
  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
?:sourceInfo
  • GESIS-SSOAR (xsd:string)
  • In: ESSACHESS - Journal for Communication Studies, 6, 2013, 1, 169-184 (xsd:string)
rdf:type
?:url
?:urn
  • urn:nbn:de:0168-ssoar-377579 ()
?:volumeNumber
  • 6 (xsd:string)