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  • The article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena. (xsd:string)
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  • 2009 (xsd:gyear)
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  • 2009 (xsd:gyear)
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  • true (xsd:boolean)
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  • en (xsd:string)
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  • 2 (xsd:string)
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  • Cross-border cooperation as a mechanism of regional marketing in the Baltic region (xsd:string)
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  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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  • GESIS-SSOAR (xsd:string)
  • In: Baltic Region, 2009, 2, 46-51 (xsd:string)
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  • urn:nbn:de:0168-ssoar-254797 ()