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  • More and more big companies use not only Christian symbols in advertising to raise up their products/ services, but they proclaim Christi an values and standards and claim also to conform their own way of acting/ trading to these standards (e.g. Benetton, Deutsche Bank, Shell). Companies increasingly behave (or pose) as rivals in the market of the "sense-offerers" (church, politics, science, ecological organisations etc.). This article develops the thesis that in (post)modern societies companies have to advertise with moral standards to secure economical success in the future too. The dispute about the sinking of "Brent Spar" (Shell), for instance, indicates which demands and risks a moral communication-strategy involves. (xsd:string)
?:contributor
?:dateModified
  • 1995 (xsd:gyear)
?:datePublished
  • 1995 (xsd:gyear)
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  • true (xsd:boolean)
is ?:hasPart of
?:inLanguage
  • de (xsd:string)
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?:issueNumber
  • 4 (xsd:string)
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?:name
  • "Wir kümmern uns um mehr als Autos": Werbung als moralische Unternehmung (xsd:string)
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?:publicationType
  • Zeitschriftenartikel (xsd:string)
  • journal_article (en)
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?:sourceInfo
  • GESIS-SSOAR (xsd:string)
  • In: Soziale Welt, 46, 1995, 4, 469-490 (xsd:string)
rdf:type
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?:urn
  • urn:nbn:de:0168-ssoar-17652 ()
?:volumeNumber
  • 46 (xsd:string)