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  • Public policy relating to consumer comprehension of television commercials: A review and some empirical results (xsd:string)
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  • Monographie (xsd:string)
  • Zeitschriftenaufsatz (de)
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  • In: Journal of Consumer Policy, Vol. 16, 1993, Nr. 2, S. 145-170.. ISSN 0168-7034 (xsd:string)
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