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  • The authors suggest the use of D-efficient experimental designs for conjoint and discrete-choice studies, discussing orthogonal arrays, nonorthogonal designs, relative efficiency, and nonorthogonal design algorithms. They construct designs for a choice study with asymmetry and interactions and for a conjoint study with blocks and aggregate interactions. (xsd:string)
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  • Englisch (EN) (xsd:string)
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  • Efficient experimental design with marketing research applications (xsd:string)
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  • Buch (de)
  • Elektronische Ressource (xsd:string)
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  • GESIS-BIB (xsd:string)
  • In: Journal of Marketing Research, Vol. 31, no. 4 (1994), p. 545-557. ISSN 1547-7193 (xsd:string)
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