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  • 1 THE ROAD TO WEB SURVEYS 1; 1.1 Introduction, 1; 1.2 Theory, 2; 1.2.1 The Everlasting Demand for Statistical Information, 2; 1.2.2 The Dawn of Sampling Theory, 4; 1.2.3 Traditional Data Collection, 8; 1.2.4 The Era of Computer-Assisted Interviewing, 10; 1.2.5 The Conquest of the Web, 12; 1.3 Application, 21; 1.4 Summary, 31; 2 ABOUT WEB SURVEYS 37; 2.1 Introduction, 37; 2.2 Theory, 40; 2.2.1 Typical Survey Situations, 40; 2.2.2 Why On-Line Data Collection?, 45; 2.2.3 Areas of Application, 48; 2.2.4 Trends in Web Surveys, 50; 2.3 Application, 52; 2.4 Summary, 55; 3 SAMPLING FOR WEB SURVEYS 59; 3.1 Introduction, 59; 3.2 Theory, 60; 3.2.1 Target Population, 60; 3.2.2 Sampling Frames, 63; 3.2.3 Basic Concepts of Sampling, 68; 3.2.4 Simple Random Sampling, 71; 3.2.5 Determining the Sample Size, 74; 3.2.6 Some Other Sampling Designs, 76; 3.2.7 Estimation Procedures, 82; 3.3 Application, 87; 3.4 Summary, 92; 4 ERRORS IN WEB SURVEYS 97; 4.1 Introduction, 97; 4.2 Theory, 103; 4.2.1 Measurement Errors, 103; 4.2.2 Nonresponse, 124; 4.3 Application, 133; 4.3.1 The Safety Monitor, 133; 4.3.2 Measurement Errors, 134; 4.3.3 Nonresponse, 136; 4.4 Summary, 138; 5 WEB SURVEYS AND OTHER MODES OF DATA COLLECTION 147; 5.1 Introduction, 147; 5.1.1 Modes of Data Collection, 147; 5.1.2 The Choice of the Modes of Data Collection, 149; 5.2 Theory, 152; 5.2.1 Face-To-Face Surveys, 152; 5.2.2 Telephone surveys, 158; 5.2.3 Mail Surveys, 164; 5.2.4 Web surveys, 169; 5.3 Application, 174; 5.4 Summary, 182; 6 DESIGNING A WEB SURVEY QUESTIONNAIRE 1896.1 Introduction, 189; 6.2 Theory, 191; 6.2.1 The Road Map Toward a Web Questionnaire, 191; 6.2.2 The Language of Questions, 197; 6.2.3 Answers Types (Response Format), 200; 6.2.4 Basic Concepts of Visualization, 211; 6.2.5 Web Questionnaires and Paradata, 217; 6.2.6 Trends in Web Questionnaire Design and Visualization, 223; 6.3 Application, 226; 6.4 Summary, 228; 7 MIXED-MODE SURVEYS 235; 7.1 Introduction, 235; 7.2 Theory, 238; 7.2.1 What is Mixed Mode?, 238; 7.2.2 Why Mixed Mode?, 243; 7.2.3 Methodological Issues, 248; 7.2.4 Mixed Mode for Business Surveys, 262; 7.2.5 Mixed Mode for Surveys Among Households and Individuals, 267; 7.3 Application, 272; 7.4 Summary, 274; 8 THE PROBLEM OF UNDERCOVERAGE 281; 8.1 Introduction, 281; 8.2 Theory, 287; 8.2.1 The Internet Population, 287; 8.2.2 A Random Sample From the Internet Population, 288; 8.2.3 Reducing the Noncoverage Bias, 290; 8.2.4 Mixed-Mode Data Collection, 294; 8.3 Application, 295; 8.4 Summary, 299; 9 THE PROBLEM OF SELF-SELECTION 303; 9.1 Introduction, 303; 9.2 Theory, 306; 9.2.1 Basic Sampling Theory, 306; 9.2.2 A Self-Selection Sample fromthe Internet Population, 309; 9.2.3 Reducing the Self-Selection Bias, 314; 9.3 Application, 319; 9.4 Summary, 323; 10 WEIGHTING ADJUSTMENT TECHNIQUES 329; 10.1 Introduction, 329; 10.2 Theory, 334; 10.2.1 The Concept of Representativity, 334; 10.2.2 Poststratification, 336; 10.2.3 Generalized Regression Estimation, 349; 10.2.4 Raking Ratio Estimation, 358; 10.2.5 Calibration Estimation, 361; 10.2.6 Constraining the Values of Weights, 362; 10.2.7 Correction Using a Reference Survey, 363; 10.3 Application, 372; 10.4 Summary, 378; 11 USE OF RESPONSE PROPENSITIES 385; 11.1 Introduction, 385; 11.2 Theory, 389; 11.2.1 A Simple Random Sample with Nonresponse, 389; 11.2.2 A Self-Selection Sample, 392; 11.2.3 The Response Propensity Definition, 393; 11.2.4 Models for Response Propensities, 394; 11.2.5 Correction Methods Based on Response Propensities, 401; 11.3 Application, 406; 11.3.1 Generation of the Population, 407; 11.3.2 Generation of Response Probabilities, 408; 11.3.3 Generation of the Sample, 408; 11.3.4 Computation of Response Propensities, 408; 11.3.5 Matching Response Propensities, 409; 11.3.6 Estimation of Population Characteristics, 411; 11.3.7 Evaluating the Results, 412; 11.3.8 Model Sensitivity, 412; 11.4 Summary, 413; 12 WEB PANELS 419; 12.1 Introduction, 419; 12.2 Theory, 422; 12.2.1 Web Panel Definition and Recruitment, 422; 12.2.2 Use of Web Panels, 426; 12.2.3 Web Panel Management, 427; 12.2.4 Response Rates, 432; 12.2.5 Representativity, 443; 12.3 Application, 449; 12.4 Summary, 451; Key Terms, 452; Exercises, 452; References, 454; INDEX 459 (xsd:string)
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