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  • "A change in the Russian consumer behavior has occurred. Going from being poor but altruistic to well-situated but individualistic, people strive to maximize their quality of living. But how do they realize it in daily life? This article shows how modern Russians make brand choices seeking a sense of belonging to the Western world without losing their traditional sight." (Verlagsinformation) (xsd:string)
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  • Englisch (EN) (xsd:string)
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  • Yes, we can ... consume! : the new consumer worlds of homo post-sovieticus (xsd:string)
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  • Monographie (xsd:string)
  • Zeitschriftenaufsatz (de)
  • journal_article (en)
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  • GESIS-BIB (xsd:string)
  • In: Planung und Analyse, 2011 no. 1 ; p. 28-31. ISSN 0724-9632 (xsd:string)
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