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  • - RTR Measurement in the Social Sciences: Applications, Benefits, and some Open Questions / Marcus Maurer & Carsten Reinemann..1; Methodological Perspectives; - Measuring Spontaneous Reactions to Media Messages the Traditional Way: Uncovering Political Information Processing with Push Button Devices / Jürgen Maier & Thorsten Faas ... 15; - Is RTR Biased Towards Verbal Message Components? An Experimental Test of the External Validity of RTR Measurements /; Carsten Reinemann & Marcus Maurer... 27; - Reactivity of Real-Time Response Measurement: The Influence of; Employing RTR Techniques on Processing Media Content / Andreas Fahr & Annette Fahr.... 45; - Measuring the Perception and the Impact of Verbal and Visual Content of Televised Political Ads: Results from a Study with Young German Voters in the Run-Up to the 2004 European Parliamentary Election / Michaela Maier & Jürgen Maier .... 63; - The Explanatory Power of RTR Graphs: Measuring the Effects of; Verbal and Nonverbal Presentation in Persuasive Communication /; Thomas Roessing, Nikolaus Jackob & Thomas Petersen.... 85; - Advantages and Limitations of Comparing Audience Responses to; Televised Debates: A Comparative Study of Germany and Sweden /; Michaela Maier & Jesper Strömbäck.... 97; - Tracing Ad Experience: Real-Time Response Measurement in; Advertising Research / Gary Bente, Lisa Aelker & Mirjam Fürtjes....117; - Immediate Responses to Political Television Spots in U.S. Elections:; Registering Responses to Advertising Content / Lynda Lee Kaid... 137; - Applied Dial Testing: Using Real-Time Response to Improve Media; Coverage of Debates / Dan Schill & Rita Kirk .... 155; Health Message Primes and Sexual Health Campaign Messages:; Evaluating Viewers' Real-Time Responses / John C. Tedesco & Adrienne Ivory.... 175; - Immigration as Translated by the Media: (Re)Production,; Representation and Response to Images / Vincent Meyer & Céline Ségur.... 193 (xsd:string)
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  • 2009 (xsd:gyear)
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  • 2009 (xsd:gyear)
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  • 9783631577431 ()
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  • Real-time response measurement in the Social Sciences : methodological perspectives and applications (xsd:string)
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  • Frankfurt am Main u.a.: Lang, 2009.- 208 S., Ill., graph. Darst. (xsd:string)
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