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  • "..As the cost of doing business online drops closer and closer to zero, giving things away is not just becoming an option--it's inevitable. But if the product is free, where's the revenue? In Free, Anderson breaks down the priceless economy into six broad categories, demonstrating how to make money in each: - "Freemium": Free Web software and services, and some content, to users of the basic version. (Think Flickr and the $25-a-year Flickr Pro.) - Advertising: Free content, services, and software to an audience that advertisers will pay to reach. - Cross-subsidies: Give away any product that entices customers to pay for something else. Example: It's a free second-gen Wii! But only if you buy the deluxe version of Rock Band. - Zero marginal cost: Anything that can be distributed without an appreciable cost to anyone, like online music. - Labor exchange: Performing tasks to gain access to "free" sites and services. - Gift economy: From Freecycle (free secondhand goods) to Wikipedia, money isn't the only motivator. In Free, Anderson uses the fundamentals of economics, a long view of the history of business, analysis of today's rapidly changing landscape, and fascinating predictions to create a book that, like The Long Tail, will be essential reading in the years to come..." (Verlagsinformation) (xsd:string)
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  • 2009 (xsd:gyear)
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  • 2009 (xsd:gyear)
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  • Englisch (EN) (xsd:string)
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  • 9781401322908 ()
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  • Free : the future of a radical price (xsd:string)
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  • Buch (de)
  • Monographie (xsd:string)
  • book (en)
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  • GESIS-BIB (xsd:string)
  • New York: Hyperion, 2009.- X, 274 S., graph. Darst. (xsd:string)
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