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?:about
?:abstract
  • "... is a companion volume to Richard Bagozzi's " Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout." (Verlagsinformation) (xsd:string)
?:contributor
?:dateModified
  • 1994 (xsd:gyear)
?:datePublished
  • 1994 (xsd:gyear)
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?:editor
?:hasFulltext
  • false (xsd:boolean)
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?:inLanguage
  • Englisch (EN) (xsd:string)
?:isbn
  • 1557865493 ()
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?:name
  • Advanced methods of marketing research (xsd:string)
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?:publicationType
  • Buch (de)
  • Sammelwerk (xsd:string)
  • book (en)
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?:sourceInfo
  • Cambridge: Blackwell, 1994.- XVII, 407 S., graph. Darst. ; 25 cm (xsd:string)
  • GESIS-BIB (xsd:string)
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