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  • Candidate-voting revisited. A longitudinal analysis of individual media usage and voting behaviour. Changes in the media system during the recent decades have let to a growing interdependence between political communication and mass communication. This process has often been described as Mediatization of politics. The single most prominent consequence is the alleged personalization of politics. The coverage on politics is increasingly focusing on the top politicians especially during election campaigns. At the same time declining party alignment among the voters has been observed going hand-in-hand with an increased importance of short-term factors on voting decisions like the preference for candidates. Adding to that, the assessment of the candidates is said to be increasingly based on non-political traits mirroring developments in medias coverage of politics discussed under the topics of tabloidization, privatization or boulevardization. Previous research has delivered mixed results whether the coverage of election campaigns is increasingly personalized or not. Partly due to different definitions of personalisation different conclusions can be drawn (Rahat & Sheafer, 2007; van Santen & van Zoonen, 2009). The same holds true for candidates voting, a clear trend has not been established. Yet it can be seen as rather certain that presidential political systems experience higher rates of personalized coverage and candidate voting than parliamentary democracies. Brettschneider (2001) established for Germany, that the amount of candidate voting is a question of the specific candidates running for office. Seldom candidate voting has been linked to the media use of voters, although the parallels seem evident. It can be hypothesised that the amount of media consumption is linked to the group degree of personalized voting behaviour. The German (longitudinal) Election Studies incorporate a set of questions that enables us to analyse the interplay of media use and voting behaviour from 1994 onwards on a large representative basis. This data is supplemented by other secondary data sources that in order to assess the degree of personalization in the coverage. In a series of OLS-regression models we will asses to what extent candidate voting can be explained through individual media consumption. Again an overall trend towards more candidate voting failed to materialize, certain patterns of media consumption encourage candidate voting while other patterns seem to serve as an antidote to candidate voting. Similar results can be found when looking at the composition of the candidate image: The degree to which the overall candidate assessment is based on apolitical traits is linked to a certain media diet. Since the patterns of media uses can to a large extent be explained by political interest and other socio-demographical variables, the results challenge assumed effects of mediatized politics on voting behaviour. (xsd:string)
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  • (GLES) (xsd:string)
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  • GLES-Bibliography (xsd:string)
?:dateCreated
  • 2. Fassung, Februar 2013 (xsd:gyear)
?:dateModified
  • 2011 (xsd:gyear)
?:datePublished
  • 2011 (xsd:gyear)
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  • Candidate-voting revisited. A longitudinal analysis of individual media usage and voting behaviour (xsd:string)
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  • inproceedings (xsd:string)
?:reference
?:sourceCollection
  • Comparing Political Communication across Time and Space - Conference of the Ecrea Political Communication Section (xsd:string)
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  • Bibsonomy (xsd:string)
  • In Comparing Political Communication across Time and Space - Conference of the Ecrea Political Communication Section, 2011 (xsd:string)
?:startDate
  • 20.10.-21.10.2011 (xsd:gyear)
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  • German Longitudinal Election Study (GLES) (xsd:string)
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  • 2011 (xsd:string)
  • FDZ_Wahlen (xsd:string)
  • GLES (xsd:string)
  • GLES_input2012 (xsd:string)
  • GLES_pro (xsd:string)
  • GLES_version2 (xsd:string)
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  • inproceedings (xsd:string)
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