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  • "As the pressure of international competition has grown, so too has the demand for hybrid business unit strategies. They combine the competitive advantages of low costs and differentiation. There are both empirical and theoretical arguments for their use. The possibilities and limits of these strategies and their growing importance for different market segments are illustrated with reference to the German automotive industry." Der ALLBUS 1998 wird als Ergänzungsdatensatz verwendet. Mit den Daten wird unter anderem der Wertewandel vom Materialismus zum Postmaterialismus dargestellt. (xsd:string)
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  • https://doi.org/10.1016/S0305-0483(00)00018-9. (ALLBUS) (xsd:string)
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  • Aufgenommen: 26. Fassung, Februar 2012 (xsd:gyear)
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  • 10.1016/S0305-0483(00)00018-9 ()
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  • Hybrid strategies as a strategic challenge - the case of the German automotive industry (xsd:string)
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  • In Omega, 28(5), 541-553, 2000 (xsd:string)
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  • 553 (xsd:string)
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  • 09.06.2011 (xsd:gyear)
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  • 28 (xsd:string)